Bricks&Canvas - Personal Portfolio Aug 2 2011- PRESENT
www.bricksandcanvas.com
As a versatile User Experience Designer and Developer, I'm passionate about crafting intuitive digital products that tackle real-world challenges. With a user-centered and data-driven approach, I transform ideas into seamless and delightful experiences.
I've collaborated with top brands like Adidas, Nike, GE, Cebu Pacific, Reebok, and a whole lot more honing my skills to meet diverse project requirements and work effectively with cross-functional teams.
Constantly seeking to innovate, I strive to create impactful experiences that exceed expectations.
TOOLS USED
Nansen.ai - Crypto Analytics company Jan 2021 - Sep 2022
www.nansen.ai
As a key team member at Nansen.ai, I played a vital role in the design and development of various marketing initiatives. My responsibilities encompassed creating visually compelling landing pages and implementing A/B tests to optimize marketing strategies.
Beyond marketing, I also took charge of designing user flows, wireframes, and high-fidelity mockups, effectively conveying design concepts and eliciting valuable feedback from stakeholders. Notably, I led the design process for the NFT tracking dashboard and wallet data, ensuring a seamless and insightful user experience in the dynamic Defi space.
Furthermore, I actively contributed to Front-End development, undertaking essential tasks such as crafting the dashboard news section and implementing an alert scheduling component. My combined expertise in design and development allowed me to make significant contributions to the overall growth and success of the Nansen.ai platform.
In summary, my multifaceted involvement in marketing, data analytics UI, and Front-End development demonstrates my versatility and dedication to delivering high-quality solutions that drive user engagement and elevate user experiences in the Defi landscape.
TOOLS USED
AquariumHub - EcommerceApr 2021 - Sept 2021
www.aquariumhub.com
Designed and developed a fully working Ecommerce Marketplace for aquarium enthusiasts
Before I came in, AquariumHub was not in a state where the CEO was confident that the website will be able to capture the users that he wanted due to the outdated design and lack of basic web development practices when it was first developed.
I designed the new user experience that captured the demographic that we were targeting (aquarium enthusiasts) and improving the overall aesthetic of the site.
Developed the Front-end code for both buyers and sellers, and made the checkout as seamless as possible.
Designed and developed the mobile version of the site (the website was not usable on mobile devices before I came in)
Since the workload has been increasing over the next couple of months, I was also responsible to looking for new developers to help with new features of the site.
Created the outline for the strategy of the social media campaign as well as prepared the templates to be used for other graphical needs and print materials.
TOOLS USED
Immediation Inc. Jan 2019 - Dec 2020
www.immediation.com
I successfully led a part of the development team in designing and developing a multi-platform video conferencing and mediation tool tailored for lawyers and claimants.
As the front-end lead, I effectively managed a team of two skilled developers and one QA specialist, ensuring a smooth and efficient development process.
To enhance the tool's performance and user satisfaction, I introduced valuable user experience strategies. One such strategy was implementing A/B testing for new features and design elements, allowing us to track and analyze the effectiveness of different options.
By leveraging A/B testing insights, we made data-driven decisions to optimize the tool's usability and functionality, resulting in a user-friendly platform that met the specific needs of our target users.
Throughout the development journey, my team and I maintained a strong focus on delivering a high-quality product that resonated with lawyers and claimants alike. The collaborative effort and
TOOLS USED
Bitcoin.org - Crypto Wallet Sep 2018 - Dec 2018
www.bitcoin.org
As a key contributor, I spearheaded the development of the user experience for bitcoin.org's mobile wallet, catering to both iOS and Android platforms. Additionally, I took charge of designing the engaging landing page for the app.
In close collaboration with the CEO, I led the user experience design process, ensuring seamless user flow and a delightful interface. We worked hand in hand, analyzing and addressing the shortcomings of the existing design, allowing us to create a refined and user-friendly mobile app.
My dedication to delivering exceptional user experiences and my ability to work in sync with stakeholders enabled me to play a pivotal role in shaping the success of the mobile wallet project, empowering users to engage with cryptocurrency in an intuitive and secure manner.
TOOLS USED
A4Tech Feb 2018 - Oct 2018
www.a4tech.com
Led the complete overhaul of A4Tech's website UI/UX, resulting in a 30% increase in user engagement and a 20% decrease in bounce rates.
Successfully redesigned the desktop application for mouse and keyboard settings, leading to a 25% decrease in user-reported issues and a 15% increase in user satisfaction.
Conducted in-depth user research and usability testing to identify pain points and preferences, resulting in a streamlined and intuitive UI/UX design that improved user onboarding by 40%.
Collaborated with cross-functional teams, including developers and product managers, to ensure seamless integration of the UI/UX design into the website and desktop application, reducing development time by 20%.
Implemented a responsive design approach for the desktop application, enhancing the user experience for customers across various devices and platforms.
Developed and maintained a comprehensive design system for A4Tech's products, ensuring consistent branding and design language across all digital touchpoints.
Received positive feedback from users and stakeholders for the aesthetically pleasing and user-friendly design, contributing to increased brand loyalty and customer retention.
TOOLS USED
Katcher Mobile Dating App - Personal Portfolio December 2020
www.katcher.com
Founded a mobile dating that aims to fix the disconnect of online dating by connecting people through their immediate location.
Designed and developed the user experience and branding direction of the mobile application.
Lead the direction of where the mobile app was going, and how to target potential users.
We were about to launch the app when Covid-19 lockdown started so we had to postpone the launch.
TOOLS USED